Posts Tagged ‘Marketing’
January 7th, 2011 | 
Author: Yet Another Nike classic, in this viral video series Nike shoots football players wearing the latest Nike gear and showing off their amazing football skills. Using stylish editing and engaging soundtracks combined with phenomenal skills on part of the players made those videos global hits. Some of the videos got 23.5 million views.
Let’s see why:
-Novelty
Shooting football players demonstrating their skills is not a new idea, but the sheer style and class behind those videos more than made up for that. The idea is simple associate Nike’s products with the skill of the featured player, and people will want to buy them. And it worked.
-Subtlety
The ball and the skill of the player are the main attraction here, yet subconsciously the audience associate what they see with the product. This plays on the ever present feeling that most people have and that is; their skills are handicapped by the tools they use, and not the opposite.
-The feel good factor
Football is the number one sport around the world, it has almost universal appeal. The style by which those videos were made combined with the skill of the players made the videos irresistible to people. Anyone who posted those videos on his site or blog would get a lot of traffic, and a lot of positive comments. Who wouldn’t want that?
-Continuity
Nike made a series out of the videos, featuring new players and even moving to other sports. This variety helps to keep the audience interested for the longest possible time. Everyone wanted to know who the next star on Nike’s videos would be, and that generated a lot of buzz and a lot of views.
All of these factors made the Nike football campaign one of the best viral marketing campaigns to hit the internet in recent years. To read more about some of the best viral marketing campaigns in recent years please visit www.doubleurincome.com
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Charlottesville, VA – July 28, 2009 - 919 Marketing, one of North Carolina’s top marketing firms, has been engaged by the Youth Learning Academy, a non-profit 501(c)(3) organization dedicated to assisting at-risk youths develop occupational skills, to help expand their Race 2 Success program nationally.
The mission of Youth Learning Academy (YLA), started in 2003 by President and Founder Tamara Cavanaugh, is to help at-risk youths participate in project-based learning activities that will bolster their academic career and life skills. YLA has created programs focusing on the construction and motorsports industries to prepare their students for successful careers upon graduation.
YLA’s motorsports focus is called the Race 2 Success program. Race 2 Success provides YLA’s students (ages 4-18) with an opportunity to gain knowledge about the motorsports industry through a wide array of activities. These include classroom exercises, guest speakers, hands-on technical instruction, and video conferences with industry experts. The ultimate goal is to teach students the technical skills necessary for successful careers as pit crew members, engineers, or mechanics.
Building on YLA’s regional success, 919 Marketing will increase the national exposure of Race 2 Success by getting athletes and other celebrities involved with the program. 919 Marketing will also drive revenue for Race 2 Success by securing grants and corporate sponsorships.
“We picked 919 Marketing because of their proven ability to bridge the gap between corporations, athletes, and programs like Race 2 Success,” said Cavanaugh. “919 has a unique and insightful understanding of the non-profit world and NASCAR which will be crucial in generating revenue and exposure for our program. Most importantly, 919, of all the firms we interviewed, brings big ideas, creative firepower, and passion we were looking for to the table.”
“YLA and Race 2 Success are right in our sweet-spot,” said David Chapman, 919 Marketing’s Founder and CEO. “This project leverages our extensive non-profit experience and our connections with NASCAR, athletes, and corporate America. We are excited about helping YLA expand their program across the United States.”
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About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.
919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.
About Youth Leadership Academy:
Youth Leadership Academy is a non-profit organization founded in 2003 by Tamara Cavanaugh that works to help young people address their needs in academics, career pursuits and life skills. YLA provides students with structured classes, job shadowing experiences, and many other activities to help them avoid impoverishment and poor life choices.
Race 2 Success is one of YLA’s most successful educational programs. It was initiated to create opportunities for at-risk youths in the design, engineering and motorsports-related fields. Intensive participation in these programs has already improved academic position for many students as measured by GPA, job placement, and in passing the Standards of Learning examinations. For more information, visit www.youthlearningacademy.org.